Crowne Plaza Rebranding

As part of my final project in college, I worked on a concept rebrand for Crowne Plaza, an international luxury hotel chain. The route that I had established for this project was minimal and elegant. The floral element that is used throughout the brand identity represent a refreshing, welcoming vibe that the hotel exudes. Alongside this, I also developed logos and collaterals for the restauraunt, bar and spa that is part of the hotel.